Why are signs so important? Signs, we see them every day: whether it’s safety signs looming above the motorways as we commute to work, or the soft, green glow of an emergency exit sign in the dark of a cinema screen, or the direct message of a no smoking sign, signs play a major role in our everyday lives. In fact, your average person sees so many signs during the course of their day, be it hopping in the car and driving to the supermarket, or patrolling the high street, they are unlikely to notice just how widespread and numerous signage really is. However, signs are not just there to warn us of potential dangers or hazards, they can also be used to help point us in the right direction. For businesses, they can even entertain and intrigue passers-by...
More than words can say with a sign In language, something can often say two things; what it connotes and what it denotes. Denotations are often more literal, as they often become a mark or indicator for something, and this is what we often think of signs as. Emergency exit signs, for instance, are a symbol for alternative routes.
Where will my sign get noticed? When it comes to getting the most out of your signs, positioning is everything. There are various places and methods to post a sign, and many companies often lean to different strategies. More often than not, function will dictate form. Health and safety signs, as an example, should be clearly displayed near the respective health risk.
How signs can improve your office space Whether we’re aware of it or not, each and every one of us comes face to face with threatening hazards during our day-to-day working lives. Many of us take them for granted, but when it comes to helping us avoid common workplace injuries, health and safety signs save countless people from serious injury, sometimes even death, each and every year.
Why washing your hands signs are so important We’re all aware that we should wash our hands at certain points in time: before handling food, after handling raw meat, after using the toilet and so on. For businesses, signs advising people to wash their hands are a key part of legislation – more so for some business types than others.
Retail signage that sells If you’re in the retail business, you probably already appreciate the importance of good signage in capturing customers’ attention and drawing it to particular merchandise or offers, and of clearly labelling goods and prices. Here are some top tips for making the most of signs in your retail premises: • Be brief People are probably in a rush in your store – so understand that. With everything from Vine and YouTube videos to Tweets shrinking, and attention spans decreasing rapidly, there’s no time for densely worded signage.
Why you need to display farm signs sensibly Although you’ll hear people grumble about health and safety strictures, there are many really serious hazards in the world that it pays to be aware of. Did you know farming is the UK’s most dangerous industry? Using the right farm signs is necessary to meet legal requirements and protect the landowner from legal exposure if someone is injured on their property, so it’s vital to display farm signs properly.
Images make a sign more striking They draw the eye in a way that text sometimes doesn’t. We humans are visual animals and our eyes pick up on anything that looks interesting or unusual. In other words, adding an image to a sign makes it more likely that the sign will be noticed in the first place. Remember we all adhere to warning signs when driving, and signs that give us direction to ensure we remain within the law, a no smoking sign for example. Most of these have no words at all.
Planet-friendly Signage With the green agenda high on the list of every set of corporate objectives, making sure that your business operates in an environmentally friendly and energy efficient way doesn’t just help the planet, it also helps maximise output and profits. Often, timely reminders to adopt energy saving measures can have a measurable impact on meeting your environmental targets. So why not use custom signs to prompt your workforce towards eco-friendly behaviour?
Your workplace re-imagined with personalised signage As a business, your image and branding need to say everything about you that a customer might want to know. What you sell, how you go about your business and the fact that you are trustworthy are all major elements of your corporate identity that your image and branding need to convey.