Retail signage that sells

If you’re in the retail business, you probably already appreciate the importance of good signage in capturing customers’ attention and drawing it to particular merchandise or offers, and of clearly labelling goods and prices.

Here are some top tips for making the most of signs in your retail premises:

• Be brief

People are probably in a rush in your store – so understand that. With everything from Vine and YouTube videos to Tweets shrinking, and attention spans decreasing rapidly, there’s no time for densely worded signage.