Fire exit sign on door with Cinema sign

The importance of signs

Why are signs so important?

Signs, we see them every day: whether it’s safety signs looming above the motorways as we commute to work, or the soft, green glow of an emergency exit sign in the dark of a cinema screen, or the direct message of a no smoking sign, signs play a major role in our everyday lives. In fact, your average person sees so many signs during the course of their day, be it hopping in the car and driving to the supermarket, or patrolling the high street, they are unlikely to notice just how widespread and numerous signage really is. However, signs are not just there to warn us of potential dangers or hazards, they can also be used to help point us in the right direction. For businesses, they can even entertain and intrigue passers-by...

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