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Signage in tune with psychology

Signage in tune with psychology

Signs and psychology

Much of the effectiveness of good signage is thought to lie in subliminal effects. For instance, road hazard signs that are displayed in orange and yellow are said to have an encouraging, positive effect on frustrated drivers. This is because these colours are culturally associated with uplifting, positive emotions. This is just what is needed to calm any potential road rage during a traffic jam!

August 14, 2019

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